The Battleground 2k

The Battleground 2k was one of college basketball's top events of the season featuring 4 NCAA Tournament teams...

USG Event Participants

#GHS23

Grassroots Hoops Summit
Was A Spectacular Event

This ground-breaking event was designed to give the basketball community the tools and insight needed to guide student-athletes along their grassroots journey. The summit featured guest speakers, Q&A sessions plus panel discussions with grassroots industry leaders.

GHS23 Course Coming Soon!

Join Our Grassroots Hoops Community

Dedicated to the Grassroots Basketball Community, USG has created an online playbook program with exclusive monthly content that allows for continued education regarding the youth basketball process. For only $15 per month, student-athletes, parents and coaches will have access to premium content, exclusive interviews, Q&A platforms, weekly vlogs, articles and more. This online playbook offers great value to the basketball community by providing ongoing tools and resources needed to navigate the grassroots process and help student-athletes achieve their next level and beyond.

Coming Soon!

Our Services

Event Management

USG develops and operates first-class sporting events in some of the premier arenas in the country

Brand Management

We provide innovative marketing and management tools that help athletes and businesses develop and grow their brand

Athlete Management

We ensure that our athletes are able to succeed at every aspect of their career both on and off the court

How We Help You Succeed.

Event Management

The notion of blending sport and service, competition and community, entertainment and empowerment is at the heart of U-Sports Group.

Brand Management

We provide innovative marketing and management tools that help student-athletes develop and grow their brand.

Athlete Management

We ensure that our athletes are able to succeed at every aspect of their game on and off the court.

Introducing NIL Services

for Student-Athletes

U-Sports Group's Brand Management Division was created to provide innovative marketing solutions for student-athletes as they navigate the unchartered waters of Name, Image and Likeness. USG's management tools help athletes to develop and grow their brand in an authentic way while staying organized, profitable and compliant.

Learn More

New NFT!