The Battleground 2k23
OK State and Tulsa will battle December 10th at Paycom Center
The Battleground 2k
The Battleground 2k was one of college basketball's top events of the season featuring 4 NCAA Tournament teams...
USG Event Participants
Saturday, NOV 25
Live. Love. Laugh.
Music & Comedy
Experience
Live. Love. Laugh. is a Music & Comedy Experience designed to be the perfect evening of entertainment for couples and friends to celebrate the beauty of life, the joy of laughter and the power of music. Don’t miss this epic event filled with great food, hilarious comedians, amazing musicians and soulful singers at Tribeca HTX in Houston (TX).

#GHS23
Grassroots Hoops Summit
Was A Spectacular Event
This ground-breaking event was designed to give the basketball community the tools and insight needed to guide student-athletes along their grassroots journey. The summit featured guest speakers, Q&A sessions plus panel discussions with grassroots industry leaders.


Join Our Grassroots Hoops Community
Dedicated to the Grassroots Basketball Community, USG has created an online playbook program with exclusive monthly content that allows for continued education regarding the youth basketball process. For only $15 per month, student-athletes, parents and coaches will have access to premium content, exclusive interviews, Q&A platforms, weekly vlogs, articles and more. This online playbook offers great value to the basketball community by providing ongoing tools and resources needed to navigate the grassroots process and help student-athletes achieve their next level and beyond.
Our Services
How We Help You Succeed.
The notion of blending sport and service, competition and community, entertainment and empowerment is at the heart of U-Sports Group.
We provide innovative marketing and management tools that help student-athletes develop and grow their brand.
We ensure that our athletes are able to succeed at every aspect of their game on and off the court.

Introducing NIL Services
for Student-Athletes
USE's Brand Management Division was created to provide innovative marketing solutions for student-athletes as they navigate the unchartered waters of Name, Image and Likeness. USE's management tools help athletes to develop and grow their brand in an authentic way while staying organized, profitable and compliant.
New NFT!
The Battleground 2k NFT
The Battleground 2k was the first ever college basketball event in the country to offer NFT game tickets. Get your limited-edition Battleground 2k commemorative digital collectible featuring exclusive highlights from both high-level games.
Grassroots Hoops Summit Adds Value to the Basketball Community
Follow Us On Social Media
C4CC Impact
Compete 4 Cause Classic Impacted Maui & Denton
C4CC Charity Exhibition double-header featured Texas A&M, Texas Tech, North Texas and Sam Houston on October 29th, in Denton (TX). Ticket proceeds benefit disaster relief efforts in Maui while local community activation impacted kids in Denton County.

Our Partners
Integrated management, marketing & media solutions for events, brands & talent

Let’s Get
Connected.
Contact us today to get you connected with our team of experts to help you on your journey to success.